Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCD7
RGB
228, 220, 215
HSL
23, 19%, 87%
HSB
23, 6%, 89%
CMYK
0, 4, 6, 11
LAB
88, 2, 3
LCH
88, 4, 58
OKLCH
0.90, 0.01, 54
XYZ
70, 73, 75
LUV
88, 5, 5
HWB
23, 84%, 11%
Pantone
663 C
Harmonies
Shades & tints
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