Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DCDD
RGB
228, 220, 221
HSL
353, 13%, 88%
HSB
353, 4%, 89%
CMYK
0, 4, 3, 11
LAB
88, 3, 1
LCH
88, 3, 10
OKLCH
0.90, 0.01, 9
XYZ
71, 73, 79
LUV
88, 5, 0
HWB
353, 86%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.