Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DDCC
RGB
228, 221, 204
HSL
42, 31%, 85%
HSB
42, 11%, 89%
CMYK
0, 3, 11, 11
LAB
88, 0, 9
LCH
88, 9, 88
OKLCH
0.90, 0.02, 88
XYZ
69, 73, 68
LUV
88, 5, 14
HWB
42, 80%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.