Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DDFA
RGB
228, 221, 250
HSL
254, 74%, 92%
HSB
254, 12%, 98%
CMYK
9, 12, 0, 2
LAB
89, 6, -13
LCH
89, 15, 296
OKLCH
0.91, 0.04, 297
XYZ
75, 75, 101
LUV
89, 2, -22
HWB
254, 87%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.