Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DED0
RGB
228, 222, 208
HSL
42, 27%, 85%
HSB
42, 9%, 89%
CMYK
0, 3, 9, 11
LAB
89, 0, 8
LCH
89, 8, 87
OKLCH
0.90, 0.02, 88
XYZ
70, 73, 70
LUV
89, 4, 11
HWB
42, 82%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.