Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DED4
RGB
228, 222, 212
HSL
37, 23%, 86%
HSB
37, 7%, 89%
CMYK
0, 3, 7, 11
LAB
89, 1, 6
LCH
89, 6, 82
OKLCH
0.90, 0.01, 81
XYZ
70, 73, 73
LUV
89, 4, 8
HWB
37, 83%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.