Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4DFDC
RGB
228, 223, 220
HSL
22, 13%, 88%
HSB
22, 4%, 89%
CMYK
0, 2, 4, 11
LAB
89, 1, 2
LCH
89, 3, 57
OKLCH
0.91, 0.01, 53
XYZ
71, 74, 78
LUV
89, 3, 3
HWB
22, 86%, 11%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.