Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E0CA
RGB
228, 224, 202
HSL
51, 33%, 84%
HSB
51, 11%, 89%
CMYK
0, 2, 11, 11
LAB
89, -1, 11
LCH
89, 11, 97
OKLCH
0.90, 0.03, 99
XYZ
69, 74, 67
LUV
89, 4, 17
HWB
51, 79%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.