Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E0CC
RGB
228, 224, 204
HSL
50, 31%, 85%
HSB
50, 11%, 89%
CMYK
0, 2, 11, 11
LAB
89, -1, 10
LCH
89, 10, 96
OKLCH
0.90, 0.03, 98
XYZ
70, 74, 68
LUV
89, 3, 16
HWB
50, 80%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.