Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E0CF
RGB
228, 224, 207
HSL
49, 28%, 85%
HSB
49, 9%, 89%
CMYK
0, 2, 9, 11
LAB
89, -1, 9
LCH
89, 9, 95
OKLCH
0.91, 0.02, 96
XYZ
70, 74, 70
LUV
89, 3, 13
HWB
49, 81%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Light Gray
#D3D3D3
Antique White
#FAEBD7
Linen
#FAF0E6
Floral White
#FFFAF0
Gainsboro
#DCDCDC
Ivory
#FFFFF0
Beige
#F5F5DC
Browse every named white on shades of white, or all families on colors.