Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E0DC
RGB
228, 224, 220
HSL
30, 13%, 88%
HSB
30, 4%, 89%
CMYK
0, 2, 4, 11
LAB
89, 1, 2
LCH
89, 3, 70
OKLCH
0.91, 0.01, 68
XYZ
72, 75, 78
LUV
89, 3, 4
HWB
30, 86%, 11%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.