Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E3CC
RGB
228, 227, 204
HSL
57, 31%, 85%
HSB
57, 11%, 89%
CMYK
0, 0, 11, 11
LAB
90, -3, 11
LCH
90, 12, 103
OKLCH
0.91, 0.03, 105
XYZ
70, 76, 68
LUV
90, 2, 17
HWB
57, 80%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.