Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E3EC
RGB
228, 227, 236
HSL
247, 19%, 91%
HSB
247, 4%, 93%
CMYK
3, 4, 0, 7
LAB
91, 2, -4
LCH
91, 5, 290
OKLCH
0.92, 0.01, 291
XYZ
75, 77, 90
LUV
91, 0, -7
HWB
247, 89%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.