Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E3FB
RGB
228, 227, 251
HSL
243, 75%, 94%
HSB
243, 10%, 98%
CMYK
9, 10, 0, 2
LAB
91, 4, -12
LCH
91, 12, 288
OKLCH
0.92, 0.03, 288
XYZ
77, 78, 102
LUV
91, -1, -19
HWB
243, 89%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.