Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E4CC
RGB
228, 228, 204
HSL
60, 31%, 85%
HSB
60, 11%, 89%
CMYK
0, 0, 11, 11
LAB
90, -3, 12
LCH
90, 12, 104
OKLCH
0.91, 0.03, 107
XYZ
71, 76, 68
LUV
90, 1, 18
HWB
60, 80%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.