Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E4D0
RGB
228, 228, 208
HSL
60, 27%, 85%
HSB
60, 9%, 89%
CMYK
0, 0, 9, 11
LAB
90, -3, 10
LCH
90, 10, 105
OKLCH
0.91, 0.03, 107
XYZ
71, 77, 71
LUV
90, 1, 15
HWB
60, 82%, 11%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.