Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E7CF
RGB
228, 231, 207
HSL
67, 33%, 86%
HSB
67, 10%, 91%
CMYK
1, 0, 10, 9
LAB
91, -4, 11
LCH
91, 12, 110
OKLCH
0.92, 0.03, 113
XYZ
72, 78, 70
LUV
91, 0, 18
HWB
67, 81%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.