Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E8CE
RGB
228, 232, 206
HSL
69, 36%, 86%
HSB
69, 11%, 91%
CMYK
2, 0, 11, 9
LAB
91, -5, 12
LCH
91, 13, 111
OKLCH
0.92, 0.03, 114
XYZ
72, 79, 70
LUV
91, -1, 19
HWB
69, 81%, 9%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.