Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E4E8D4
RGB
228, 232, 212
HSL
72, 30%, 87%
HSB
72, 9%, 91%
CMYK
2, 0, 9, 9
LAB
91, -4, 9
LCH
91, 10, 113
OKLCH
0.92, 0.03, 116
XYZ
73, 79, 74
LUV
91, -1, 15
HWB
72, 83%, 9%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.