Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E54904
RGB
229, 73, 4
HSL
18, 97%, 46%
HSB
18, 98%, 90%
CMYK
0, 68, 98, 10
LAB
54, 60, 65
LCH
54, 88, 47
OKLCH
0.62, 0.20, 38
XYZ
35, 21, 2
LUV
54, 130, 44
HWB
18, 2%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.