Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5C7BC
RGB
229, 199, 188
HSL
16, 44%, 82%
HSB
16, 18%, 90%
CMYK
0, 13, 18, 10
LAB
83, 10, 10
LCH
83, 14, 45
OKLCH
0.85, 0.04, 41
XYZ
62, 61, 56
LUV
83, 19, 12
HWB
16, 74%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.