Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5CCD8
RGB
229, 204, 216
HSL
331, 32%, 85%
HSB
331, 11%, 90%
CMYK
0, 11, 6, 10
LAB
84, 11, -3
LCH
84, 11, 346
OKLCH
0.87, 0.03, 347
XYZ
66, 65, 74
LUV
84, 14, -6
HWB
331, 80%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.