Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5CEC6
RGB
229, 206, 198
HSL
15, 37%, 84%
HSB
15, 14%, 90%
CMYK
0, 10, 14, 10
LAB
85, 7, 7
LCH
85, 10, 44
OKLCH
0.87, 0.03, 40
XYZ
65, 65, 63
LUV
85, 14, 9
HWB
15, 78%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.