Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5CED5
RGB
229, 206, 213
HSL
342, 31%, 85%
HSB
342, 10%, 90%
CMYK
0, 10, 7, 10
LAB
85, 9, 0
LCH
85, 9, 357
OKLCH
0.87, 0.03, 357
XYZ
66, 66, 72
LUV
85, 13, -2
HWB
342, 81%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.