Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5DCDA
RGB
229, 220, 218
HSL
11, 17%, 88%
HSB
11, 5%, 90%
CMYK
0, 4, 5, 10
LAB
88, 3, 2
LCH
88, 4, 36
OKLCH
0.90, 0.01, 33
XYZ
71, 73, 77
LUV
88, 5, 3
HWB
11, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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