Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5E2CB
RGB
229, 226, 203
HSL
53, 33%, 85%
HSB
53, 11%, 90%
CMYK
0, 1, 11, 10
LAB
90, -2, 12
LCH
90, 12, 99
OKLCH
0.91, 0.03, 101
XYZ
70, 75, 67
LUV
90, 3, 18
HWB
53, 80%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.