Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5E3DA
RGB
229, 227, 218
HSL
49, 17%, 88%
HSB
49, 5%, 90%
CMYK
0, 1, 5, 10
LAB
90, 0, 5
LCH
90, 5, 96
OKLCH
0.91, 0.01, 96
XYZ
72, 77, 77
LUV
90, 2, 7
HWB
49, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.