Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5E4DA
RGB
229, 228, 218
HSL
55, 17%, 88%
HSB
55, 5%, 90%
CMYK
0, 0, 5, 10
LAB
90, -1, 5
LCH
90, 5, 101
OKLCH
0.92, 0.01, 102
XYZ
73, 77, 77
LUV
90, 1, 8
HWB
55, 85%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.