Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5E4DC
RGB
229, 228, 220
HSL
53, 15%, 88%
HSB
53, 4%, 90%
CMYK
0, 0, 4, 10
LAB
91, -1, 4
LCH
91, 4, 100
OKLCH
0.92, 0.01, 101
XYZ
73, 77, 79
LUV
91, 1, 6
HWB
53, 86%, 10%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.