Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5E5CC
RGB
229, 229, 204
HSL
60, 32%, 85%
HSB
60, 11%, 90%
CMYK
0, 0, 11, 10
LAB
90, -3, 12
LCH
90, 13, 104
OKLCH
0.92, 0.03, 107
XYZ
71, 77, 68
LUV
90, 1, 19
HWB
60, 80%, 10%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.