Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5ECCF
RGB
229, 236, 207
HSL
74, 43%, 87%
HSB
74, 12%, 93%
CMYK
3, 0, 12, 7
LAB
92, -6, 13
LCH
92, 15, 115
OKLCH
0.93, 0.04, 118
XYZ
74, 81, 71
LUV
92, -3, 21
HWB
74, 81%, 7%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.