Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E5ECDD
RGB
229, 236, 221
HSL
88, 28%, 90%
HSB
88, 6%, 93%
CMYK
3, 0, 6, 7
LAB
93, -4, 6
LCH
93, 8, 124
OKLCH
0.93, 0.02, 127
XYZ
75, 82, 80
LUV
93, -3, 11
HWB
88, 87%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.