Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E63503
RGB
230, 53, 3
HSL
13, 97%, 46%
HSB
13, 99%, 90%
CMYK
0, 77, 99, 10
LAB
52, 66, 65
LCH
52, 93, 44
OKLCH
0.60, 0.22, 34
XYZ
34, 19, 2
LUV
52, 144, 40
HWB
13, 1%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Cherry
#D2042D
Crimson
#DC143C
Vermilion
#E34234
Mahogany
#C04000
Tomato
#FF6347
Scarlet
#FF2400
Chocolate
#D2691E
Browse every named red on shades of red, or all families on colors.