Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E64005
RGB
230, 64, 5
HSL
16, 96%, 46%
HSB
16, 98%, 90%
CMYK
0, 72, 98, 10
LAB
53, 63, 65
LCH
53, 90, 46
OKLCH
0.61, 0.21, 36
XYZ
34, 21, 2
LUV
53, 137, 42
HWB
16, 2%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.