Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E64701
RGB
230, 71, 1
HSL
18, 99%, 45%
HSB
18, 100%, 90%
CMYK
0, 69, 100, 10
LAB
54, 61, 66
LCH
54, 90, 47
OKLCH
0.62, 0.20, 38
XYZ
35, 21, 2
LUV
54, 132, 44
HWB
18, 0%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.