Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E64C00
RGB
230, 76, 0
HSL
20, 100%, 45%
HSB
20, 100%, 90%
CMYK
0, 67, 100, 10
LAB
55, 59, 66
LCH
55, 89, 48
OKLCH
0.63, 0.20, 39
XYZ
35, 22, 2
LUV
55, 129, 45
HWB
20, 0%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.