Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
E65008
RGB
230, 80, 8
HSL
19, 93%, 47%
HSB
19, 97%, 90%
CMYK
0, 65, 97, 10
LAB
55, 57, 65
LCH
55, 87, 48
OKLCH
0.63, 0.20, 39
XYZ
36, 23, 3
LUV
55, 125, 45
HWB
19, 3%, 10%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.