Psychology
Yellow is the most luminous color the eye perceives, making it both attention-grabbing and tiring at high saturation. Cognitively it's linked to clarity, optimism, and idea-generation.
Meaning
Sunlight, gold, caution, and intellect all live here. In some Asian traditions yellow signifies imperial power; in Western coding it's the universal hazard color.
Applications
Excellent for highlights, badges, and small accents against dark backgrounds. Soft buttery yellows work well as page backgrounds; high-chroma yellow needs dark ink for legibility.
Conversion
HEX
E69729
RGB
230, 151, 41
HSL
35, 79%, 53%
HSB
35, 82%, 90%
CMYK
0, 34, 82, 10
LAB
69, 25, 65
LCH
69, 70, 69
OKLCH
0.74, 0.15, 69
XYZ
44, 39, 7
LUV
69, 65, 64
HWB
35, 16%, 10%
Pantone
1235 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.