Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E697DF
RGB
230, 151, 223
HSL
305, 61%, 75%
HSB
305, 34%, 90%
CMYK
0, 34, 3, 10
LAB
72, 39, -24
LCH
72, 45, 328
OKLCH
0.78, 0.13, 330
XYZ
57, 44, 75
LUV
72, 40, -45
HWB
305, 59%, 10%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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