Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
E69DDB
RGB
230, 157, 219
HSL
309, 59%, 76%
HSB
309, 32%, 90%
CMYK
0, 32, 5, 10
LAB
74, 35, -20
LCH
74, 40, 330
OKLCH
0.79, 0.12, 332
XYZ
57, 46, 73
LUV
74, 38, -38
HWB
309, 62%, 10%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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