Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6C8D2
RGB
230, 200, 210
HSL
340, 38%, 84%
HSB
340, 13%, 90%
CMYK
0, 13, 9, 10
LAB
83, 12, -1
LCH
83, 12, 356
OKLCH
0.86, 0.04, 356
XYZ
65, 63, 70
LUV
83, 17, -4
HWB
340, 78%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.