Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6C9BE
RGB
230, 201, 190
HSL
16, 44%, 82%
HSB
16, 17%, 90%
CMYK
0, 13, 17, 10
LAB
83, 9, 9
LCH
83, 13, 46
OKLCH
0.86, 0.04, 42
XYZ
63, 62, 57
LUV
83, 18, 12
HWB
16, 75%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.