Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CBC7
RGB
230, 203, 199
HSL
8, 38%, 84%
HSB
8, 13%, 90%
CMYK
0, 12, 13, 10
LAB
84, 9, 6
LCH
84, 11, 31
OKLCH
0.86, 0.03, 28
XYZ
64, 64, 63
LUV
84, 16, 7
HWB
8, 78%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.