Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CBCA
RGB
230, 203, 202
HSL
2, 36%, 85%
HSB
2, 12%, 90%
CMYK
0, 12, 12, 10
LAB
84, 10, 4
LCH
84, 11, 23
OKLCH
0.86, 0.03, 20
XYZ
65, 64, 65
LUV
84, 16, 4
HWB
2, 79%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.