Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCBB
RGB
230, 204, 187
HSL
24, 46%, 82%
HSB
24, 19%, 90%
CMYK
0, 11, 19, 10
LAB
84, 7, 12
LCH
84, 14, 58
OKLCH
0.86, 0.04, 55
XYZ
63, 64, 56
LUV
84, 17, 16
HWB
24, 73%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.