Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCC8
RGB
230, 204, 200
HSL
8, 38%, 84%
HSB
8, 13%, 90%
CMYK
0, 11, 13, 10
LAB
84, 9, 6
LCH
84, 10, 32
OKLCH
0.87, 0.03, 28
XYZ
65, 64, 64
LUV
84, 16, 6
HWB
8, 78%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.