Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCCF
RGB
230, 204, 207
HSL
353, 34%, 85%
HSB
353, 11%, 90%
CMYK
0, 11, 10, 10
LAB
84, 10, 2
LCH
84, 10, 12
OKLCH
0.87, 0.03, 10
XYZ
65, 65, 68
LUV
84, 15, 1
HWB
353, 80%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.