Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCDC
RGB
230, 204, 220
HSL
323, 34%, 85%
HSB
323, 11%, 90%
CMYK
0, 11, 4, 10
LAB
85, 11, -4
LCH
85, 12, 339
OKLCH
0.87, 0.04, 340
XYZ
67, 65, 77
LUV
85, 14, -9
HWB
323, 80%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.