Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CCDE
RGB
230, 204, 222
HSL
318, 34%, 85%
HSB
318, 11%, 90%
CMYK
0, 11, 3, 10
LAB
85, 12, -5
LCH
85, 13, 335
OKLCH
0.87, 0.04, 337
XYZ
67, 65, 78
LUV
85, 14, -11
HWB
318, 80%, 10%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.