Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
E6CEC2
RGB
230, 206, 194
HSL
20, 42%, 83%
HSB
20, 16%, 90%
CMYK
0, 10, 16, 10
LAB
85, 7, 9
LCH
85, 12, 52
OKLCH
0.87, 0.03, 48
XYZ
64, 65, 60
LUV
85, 15, 12
HWB
20, 76%, 10%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.